Episode 137

KMC: special guest Louis Grenier's no punches pulled take on kids media

Published on: 4th December, 2025

Episode Summary: Andy, Jo, and Emily are joined by marketeer and 'recovering French man' Louis Grenier to give an outside perspective on kids media. Louis delivers his inimitable no-holds-barred take on the industry—expect sweary spikiness and truth bombs about what's really going on in children's content.

Key Discussion Points:

  • Ethical marketing practices in children's content
  • How media consumption affects kids
  • Using creativity to differentiate in a competitive market
  • Creating meaningful, responsible content for young audiences

Guest Expert: Louis Grenier shares marketing insights and fresh perspectives on kids' media

Hosts: Emily Horgan, Jo Redfern, and Andy Williams (Kids Media Club podcast)

https://www.kidsmediaclubpodcast.com/

https://creativelycurious.substack.com/

https://thekidsstreamersphere.substack.com/

https://joredfern1.substack.com/

Louis Grenier’s website

https://www.stfo.io/about




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About the Podcast

Kids Media Club Podcast
Kids Media Club Podcast hosted by Jo Redfern, Andy Williams, & Emily Horgan
Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
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Andrew Williams