Episode 111
Kids Media Club x Precise TV YT Series: Unpacking Bluey’s Digital Success with Jasmine Dawson from BBC Studios
Published on:
5th June, 2025
In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach to Bluey’s YouTube presence, embracing a native creator mindset from day one - a brilliant strategy that’s paid off in spades. Listen in for an insightful chat about building a juggernaut in kids’ media!
