Kids Media Club Podcast: strategic cinema releases

In this week's episode of the Kids Media Club Podcast, hosts Jo, Emily, and Andy talk to Becky Evans, from Generation Media, who leads placement of content in cinema as a marketing strategy. They discuss how family cinema going has changed since the pandemic, the rise of more niche and diverse programming from gaming to Bollywood, and even whether we will see SideMen or Mr Beast the movie. Tune in to find out what the future might look like for family cinema.