Episode 83

Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox

Published on: 21st November, 2024

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform.

They discuss:

* How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice.

* Roblox and Sports – what is the opportunity for rights holders?

* The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon?

* What do brand owners or IP creators need to bear in mind when activating on Roblox

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About the Podcast

Kids Media Club Podcast
Kids Media Club Podcast hosted by Jo Redfern, Andy Williams, & Emily Horgan
Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
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Andrew Williams